Originally published to the Amadeus newsroom
Amadeus is the first GDS provider to integrate Hilton’s own API to enable the chain to distribute content faster.
The single API gives improved connectivity between Hilton and the Amadeus GDS to enhance sales opportunities for the hotels.
December 1, 2022 – As demand for travel continues to grow, hoteliers want to ensure they reach high volumes of customers through their global distribution system (GDS) connection. The ability to distribute inventory and rates through various channels, including the GDS, is critical in today’s operating environment. It assures hotels that their inventory and rates are being seen by as many potential sellers and customers as possible.
With this in mind, Hilton partnered with Amadeus to implement their API within the Amadeus distribution system. The Amadeus GDS is the first to directly integrate with the company’s API, which means both Hilton and Amadeus will benefit from a faster, more advanced connection to the GDS channel in areas such as credit card information, cancellation policies, and meal plan details. Previous connectivity through multiple APIs meant that changes to content could not be as easily accommodated. With the new integration of Hilton’s API into the Amadeus distribution system, Hilton will be able to scale up more effectively and roll out new features at a much faster pace than ever before.
The new API integration will also help improve the overall customer experience and booking process for guests. Having a more advanced direct API connection will mean travel agents and their customers can see information in key areas, such as a cancellation policy, so that expectations can be set in advance of a guest’s stay.
Oral Muir, Vice President, Partnership Development & Global Distribution, Hilton said: “At Hilton, we are always evolving to create a more frictionless travel experience and to meet and exceed the needs of our current and future customers. By partnering with Amadeus, we’re bringing a first-of-its kind technology solution to the hospitality industry and making important strides in our effort to employ the latest, award-winning innovations and standards to improve the performance of our hotels and elevate service to our customers.”
Katja Bohnet, VP Hospitality Distribution, Hospitality, Amadeus comments: “We’re proud to partner with Hilton on this new API integration with the Amadeus GDS. This is a major milestone for both our industry and Hilton, as the new API looks to overcome the historical challenges of limited reach and connectivity. We are adopting a “one API, any channel,” approach to hotel distribution through the GDS, to ensure that the quality of content available to distributors is the most reliable and advanced it has ever been.”
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands consisting of 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune’s 100 Best Companies to Work list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone.
Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways.
We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. In 2019, we helped connect over 1.9 billion people to local travel providers in over 190 countries.
We have a global mindset and a local presence wherever our customers need us.
Our goal is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.
Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company has also been recognized by the Dow Jones Sustainability Index for the last ten years.
To find out more about Amadeus, visit www.amadeus.com.