So you’ve implemented Grubhub online ordering to bring more orders and greater efficiency to your restaurant, but are you doing all you can to capitalize on your investment? Your Grubhub partnership comes with an array of best-in-class technology and tools to grow your business and reach new diners.
Here are seven tips and tricks on how you can make the most out of your restaurant’s Grubhub partnership.
1. Launch promotions
Did you know that restaurants can run their own promotions on Grubhub? Whether the goal is to introduce a new menu item, increase ticket sizes or generate loyalty, promotions catch the eye of value-driven diners. You can tap into loyalty tools to encourage customers to place repeat orders to receive an exclusive reward. The best part? Promotions can be added, changed or removed as you, the restaurant owner, see fit. Experiment with promotions and loyalty tools on Grubhub, and your diners might be checking out your menu more often to see what new offers are available that day.
2. Encourage online ordering through Direct
Modern diners flock online to get their next meal. Digital ordering and delivery have grown 300% faster than dine-in traffic since 2014. These days, diners expect their favorite restaurants to offer online ordering. That’s why many restaurants are turning to Direct, a commission-free online ordering platform. Direct is a branded online ordering platform that can integrate with your existing website. You can customize it to match your restaurant’s look and feel, and access customer data to improve sales. The best part? You won’t pay any additional fees whatsoever — all eligible Marketplace restaurants can join Direct free of charge.
3. Optimize delivery
According to our Grubhub data report, 63% of surveyed consumers report increased frequency of third-party restaurant delivery orders compared to pre-pandemic. Better yet, 90% of surveyed consumers expect increased usage going forward. Offering delivery at your restaurant is essential to capturing this demand.
Grubhub’s restaurant delivery service is perfect for restaurant owners who want professional, knowledgeable delivery drivers but don’t want to deal with the operational overhead of managing a delivery program including scheduling, insurance and tip-outs. For those who do delivery themselves, your Grubhub Account Advisor can help you optimize your fees, minimums and delivery zone to ensure you are attractive to local diners.
4. Streamline point-of-sale operations
Did you know that Grubhub can integrate with your restaurant’s point-of-sales (POS) or ordering system? Grubhub works with all kinds of technology providers to help streamline a restaurant’s ordering and fulfillment operations. Restaurants can increase efficiency by simplifying order throughput to a single system. This integration can help restaurants increase efficiency, update multiple menus in real time and streamline employee training. Streamlining your technology reduces clutter and makes managing your restaurant easier.
Check out what POS systems you can integrate with Grubhub.
5. Analyze your diner data
With online ordering from Grubhub, restaurant owners have detailed access to their order data. Through dedicated, secure accounts, restaurant owners can access their restaurant sales data from a tablet or computer. The customer insights dashboard gives insight into the online ordering habits of specific customer groups. Metrics such as month-over-month order volume allow owners and managers to review the restaurant’s performance, spot trends and identify new opportunities for growth.
6. Promote your online ordering link
Now that you have all the tools you need to process online orders, the last step is to spread the word. One of the best ways to reach customers directly is through social media. Creating and maintaining Instagram, Facebook and even TikTok accounts for your restaurant is a great way to get your cuisine in front of interested customers. Make sure to add a link to your restaurant’s online ordering site like Direct, Grubhub or your website to your social media bios.
You also want to make sure your restaurant is searchable on the web. Creating a website for your restaurant if you don’t have one, or optimizing your website to include a way to place an order is essential in establishing an online presence. 77% of consumers reported they are likely to visit a restaurant’s website before they dine in or order takeout and delivery. Including your online ordering link on your website can prompt customers to place an order. If you claim your restaurant on Google Business, you can customize what link diners are directed to when they look up your restaurant.
Grow your restaurant with Grubhub
At Grubhub, we understand that running a restaurant doesn’t come with a recipe. That’s why we are always looking for the best solutions to help restaurants grow. Whether you use Grubhub for delivery and pickup, or have customized your Direct site to get more commission-free orders, there are many ways you can get the most out of your Grubhub partnership. Is your restaurant not on Grubhub yet? Partner with Grubhub today to reach new customers and grow your business. Sign up now!