How to Keep Step with Changing Perceptions of Sustainability

Originally published by Travolution

Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus, explains how hotels and destinations can use data to respond to growing demand for more environmentally friendly trips

This year has seen the travel industry rebound, with Amadeus’ business intelligence data revealing that worldwide hotel occupancy rates surged above pre-pandemic levels for the first time since 2019.

Similarly, Amadeus’ Agency360 data demonstrates that hotel room nights booked on global distribution systems (GDSs) for corporate travel have also increased during 2022 and are rapidly closing in on pre-pandemic rates.

This welcome resurgence of travel should not just be looked at in isolation.

For example, sustainability is rapidly gaining consumer focus, so as hoteliers and Destination Management Organizations (DMOs) look to the future, there is a clear need for the travel sector to understand related guest expectations.

To capture some of the most pressing trends in travel, Amadeus commissioned its 2022 Global Travel Agent Report with MarketCast, which garnered responses from over 1,000 travel agents in more than 60 countries about the current GDS landscape.

Harness data to inform sustainability strategy

The Amadeus study revealed that only 7% of travel agents claim that the travelers they serve are unconcerned by the sustainability efforts of the travel companies with whom they’re booking.

This is supported by an investigation into the priorities of the travelers themselves, with sustainability moving up from sixth place in 2019 to fifth place in 2022.

Unsurprisingly, price and health and safety remain the highest priorities, but this steady movement of sustainability up the ranks suggests that now is the optimal time for hotels and DMOs to keep on working on this.

Another study from IHG Hotels & Resorts in 2021 adds further informative nuances to this landscape in uncovering the demographic most likely to prioritize sustainability during travels; whereas one third of 2,000 surveyed adults wanted to be more environmentally and socially conscious while traveling, this number rose to 41% for 18-24 year olds, with three quarters of the Gen Z demographic emphasizing the importance of staying somewhere eco-friendly.

With this data in mind, hoteliers and DMOs can begin to scale up their sustainability strategy by solidifying their own plans to target carbon and greenhouse gas (GHG) emissions and by considering key target demographics when advertising on GDS platforms and on other direct channels.

Also, by understanding the correlation between demand and conversions, including lead time, DMOs are able to overcome seasonality. In this way, they can use air and accommodation data to promote the destination and target their campaigns during off-peak seasons.

Investigate innovative technologies

Data also provides hoteliers and DMOs with recommendations as to which technological innovations may be worth scaling up in the interest of achieving sustainable travel.

According to an Amadeus white paper on sustainable business travel, 78% of respondents said that technology would be effective in helping travel providers meet their sustainability goals. This survey also offers valuable insight into the types of technology that business travel leaders saw as key to enhancing their sustainability offerings:

  • 55% said that implementing carbon emission dashboards is a priority sustainability measure
  • 46% said that introducing technology tools that measure sustainability is a priority sustainability measure
  • 28% of business travel providers rated their current ability to measure the sustainability of their travel as not very effective, with 57% labeling it only somewhat effective

Travel organizations are already beginning to introduce technology that can aid corporations in identifying their carbon footprint and actions that can be taken to reduce it.

For example, Amadeus recently signed a deal with climate tech company CHOOOSE to implement an emissions calculations tool that can provide both corporate and consumer customers with accurate emissions figures for their travel, as well as ways in which they can mitigate their own carbon footprint.

By introducing technology that can help with a transition to sustainable travel, hoteliers, DMOs and other travel organizations can fill a gap within the business travel market by enabling them to measure and improve their sustainability efforts.

Read the full article on Travolution.

Leave a Reply

Your email address will not be published. Required fields are marked *

slot online togel deposit dana ladang toto slot thailand slot mahjong nolimit city ladangtoto link slot gacor server thailand ladangtoto android4d sbobet link slot gacor thailand ladangtoto slot thailand super gacor slot thailand slot gacor thailand gacor88 slot gacor slot zeus slot thailand slot server thailand ladangtoto slot thailand link slot thailand link server thailand situs slot server thailand login ladangtoto ladangtoto terbaru slot pg soft mahjong ways login gacor88 slot gacor ladangtoto situs slot thailand gacor88 link alternatif slot gacor gacor88 cara login daftar ladangtoto link mahjong ways slot gacor thailand zeus gacor sbobet sv388 login ladangtoto login gacor88 mahjong ways link alternatif bir365 bir365 login login cpo333 ladangtoto ladangtoto link alternatif ladangtoto klikslot88 situs togel 4d ying77 login bir365 topstar999 slot link server thailand ladangtoto shop slot server thailand link alternatif ladangtoto togel bsi agen bola88 situs toto situs sv388 slot thailand bandar sbobet rtp one8slot slot thailand super gacor akun slot thailand slot bsi slot gacor ladangtoto slot gacor thailand link slot gacor akun pro kamboja link slot deposit dana one8slot mas77toto slot thailand mudah maxwin fun77toto link fun77toto pg soft slot mahjong ways slot thailand gacor maxwin terbaik slot idn starlight princes #1 slot gacor thailand terbaru bo ladangtoto ladangtoto resmi link alternatif ladangtoto 2 ladangtoto login slot server thailand maxwin 66kbet gacor hari ini daftar dewaslot ladangtoto slot mahjong ways 2 gacor slot thailand asli daftar ladangtoto slot idn gacor rtp ladangtoto 66kbet link tergacor situs slot4d slot77 login games online easy win ladangtoto daftar link ladangtoto link alternatif akses ladangtoto ladangtoto login resmi ladangtoto2 ladangtoto resmi gacor situs bandar ladangtoto ladangtoto2 terbaru 66kbet starlight princess login ladangtoto resmi fun77toto slot terbaik Situs Togel Hadiah Terbesarr bandar togel ladangtoto 66kbet 66kone ladangtoto ladangtoto togel wla Mahjong ways jackpot Gates Of Olympus 5000 Situs Judi Sv388 Fun77toto Bandar Togel Ladangtoto Daftar Fun77toto Live Casino Dewaslot Link Gacor idn slot 5000 gacor88 slot-thailand 15 slot777 gacor slot mahjong ways terbaik slot777 zeus olympus gacor sekali ladangtoto terbaik 2023 domino365 terbaik 2023 ladangtoto rtp maxwin ying77 gacor 66kbet Fun77toto Rtp Gacor 66KBET Link Gacor Ying77 Akun Pro Ladangtoto Hadiah 10 Juta situs gacor88 server thailand terbaik 2023 slot gacor mahjong pg soft slot gacor thailand gampang menang Ying77 Server Luar 66KBET Rtp Zeus Fun77toto Starlight Princess Ladangtoto Sensational Ladangtoto Online Ying77 rtp gacor 66kbet Server Thailand Fun77toto Game Ladangtoto Terbesar Ying77 Gampang Jackpot 66kbet Anti Rungkad Fun77toto Resmi Ladangtoto Terbaru Ying77 Thailand Gacor link slot gacor server thailand 66kbet Link Starlight Fun77toto Togel Sgp Fun77toto Terpercaya slot77 gampang menang 2023 akun pro kamboja slot 2023 slot777 Fun77 togel Situs Gudangtoto Slot Mahjong Ways super Slot rtp akurat thailand Link Zeus Gacor slot thailand terbaru Rtp Ying77 Ladang Toto Togel Fun77 Bet 66KBET Maxwin Ying77 Slot Zeus Ying77 Anti Rungkad GB777 slot thailand ying77 akun pro link alternatif ok88slot ok88slot situs joker123 link ok88slot mahjong ways ok88slot link Starlight Princess X1000 ok88slot situs betting sbobet online Slot Thailand Paling Gacor Link Alternatif Ying77 66KBET Gampang Menang Slot Nolimit City Slot Zeus Maxwin x500 Daftar Sv388 Fun77 Terbaru slot mahjong tancap RajaJp Official Fun77toto Terbaru Fox77 Terlengkap Wajikslot Jp Slot Thailand Link Ladangtoto Withdraw Togel Ying77 Menang Maxwin Fun77 Link Togel Fox77 Slot Mahjong Link Pg Slot Zeus Petir x500 Bocoran Slot Nolimit Sabung Ayam Online Agen Wajikslot Link Gacor88 Slot Ying77 Daftar Ladangtoto 2 Bandar 66KBET Agen Joker123 Official PGSlot Resmi raja88jp resmi link slot gacor ok88 888slot maxwin dewaslot gacor slot777 situs slot gacor server thailand slot zeus petir judi slot 66kbet slot ying77 asia ladangtoto bandar togel 888slot resmi maxwin fun77toto deposit bca fox77slot bet 200 perak slot link thailand sabung ayam sv388 slot situs ovo gudangtoto live hk link gacor bca slot gopay receh slot dana demo fun77 slot gacor akun pro thailand joker gaming