Who knew ? It’s International Grilled Cheese Day! –

If you didn’t already know it, today, April 12 is International Grilled Cheese Day – a time to exploit all opportunities to promote, produce (and eat!), the hot melted gooeyness and comfort of a toasted cheese sandwich!

Owner Harry McArthur and partner Victoria opened Fred’s in Wellington right in the midst of Covid. While they admit that ignorance was bliss in terms of understanding the realities of the industry during the pandemic, Harry credits fantastic local support from Wellingtonians – and great grilled cheese sandwiches – as the key to Fred’s success.

Need more convincing of the appeal of a molten cheese sandwich? – Well here are a few pointers!

  1. Grilled Cheese Sandwiches are Affordable

Grilled cheese sandwiches are a cost-effective menu item that can be made with a variety of ingredients to cater to different tastes and budgets. Whether you use classic ingredients like cheddar cheese and white bread or get creative with artisanal breads and gourmet cheeses, you can offer grilled cheese sandwiches at a reasonable price point.

  1. Grilled Cheese Sandwiches are Versatile

Grilled cheese sandwiches are incredibly versatile and can be customized to cater to different dietary needs and preferences. For example, you can offer vegan grilled cheese sandwiches made with plant-based cheese and bread or gluten-free options made with gluten-free bread.

  1. Grilled Cheese Sandwiches are Quick and Easy to Prepare

One of the biggest advantages of grilled cheese sandwiches is that they are quick and easy to prepare. This makes them an ideal menu item for busy restaurants that need to turn tables quickly. With the right ingredients and equipment, you can make a delicious grilled cheese sandwich in just a few minutes.

  1. Grilled Cheese Sandwiches are Comforting

Grilled cheese sandwiches have a universal appeal because they are comforting and satisfying. They evoke memories of childhood and provide a sense of warmth and security. By offering grilled cheese sandwiches on International Grilled Cheese Day, you can tap into this emotional connection and create a memorable dining experience for your customers.A cheesy reason – but hey why not!)

  1. Grilled Cheese Sandwiches are Adaptable to Different Cuisines

Grilled cheese sandwiches are not just limited to cuisine. They can be adapted to different culinary traditions and flavours. For example, you can offer a Mexican-style grilled cheese sandwich with hard cheese and jalapeño peppers or a French-inspired sandwich with brie cheese and pear slices.

  1. Grilled Cheese Sandwiches are Social Media-Friendly

Grilled cheese sandwiches are a photogenic food item that can be shared on social media to generate buzz and attract new customers. By promoting your grilled cheese sandwiches on social media platforms like Instagram and Facebook, you can reach a wider audience and generate interest in your restaurant.

So what are you waiting for? International Grilled Cheese Day is upon us and although it could actually be celebrated 365 days of the year -April 12 is a good place to start!

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