Pop-up restaurants have become a popular way for chefs and food-service establishments to attract attention and build brand awareness. These temporary restaurants aren’t limited by traditional locations and menus — they provide an exciting opportunity to serve delicious food to customers, all without the high cost and long-term commitment of a permanent establishment.
For customers, the fun is in the impermanence; they never know when a pop-up will appear and disappear, so it’s the perfect way to create a buzz. In fact, more than 70% of adults say they’d be likely to notice and patronize pop-ups in their area.
When…
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