In the dynamic hospitality landscape, maintaining rate parity remains a critical concern for the hoteliers. What is rate parity? Nothing but the practice of selling equal rates across all distribution channels, including direct booking websites, OTAs, and offline sales channels.
Rate parity is key to ensuring fair competition as it guarantees that consumers receive consistent pricing, regardless of the channel through which they book. However, hoteliers must overcome some obstacles to preserve it.
Rate leakage is one of the main challenges that hotels face.
It occurs when unauthorized channels offer lower rates without the property’s consent, leading to rate disparities…
Read More