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Preferred Hotels & Resorts’ parent company refreshes branding

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The group is the parent company of independent hotel brands, Preferred Hotels & Resortssustainable hotel brand Beyond Green, and travel and tourism consultancy brand, PTG Consulting, among others. Wider influence The change to Preferred’s corporate identity is designed to more accurately describe the company’s growing suite of services and expertise, which to date includes six hospitality, travel and sustainability brands, marking the company’s evolution beyond hotels and a growing influence within the wider travel industry. Preferred Travel Group currently counts four hotel brands, Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, and Historic Hotels Worldwide; and two consultancy…

Restaurant employee onboarding made easy

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Regular hiring is a reality for many restaurants. Each time a new employee joins the staff, you must train them and introduce them to your company’s practices. A streamlined, standardized and comprehensive onboarding process can simplify the process, boost retention and enable new employees to work independently in less time. Employee onboarding: increase retention with proper training Employee onboarding is the process of orienting, training and integrating new employees into your restaurant. Well done, onboarding helps each new hire feel comfortable and familiar with the company; it also gives them the skills they need to perform their jobs with confidence.…

Omnichannel Marketing for Restaurants: 5 Key Tactics to Boost Customer Brand Recall

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The recent decade has seen the restaurant industry evolve from a conventional physical existence to a multi-channel presence. Omnichannel marketing refers to usage of more than one channel of marketing for better interaction with customers by businesses. Omnichannel marketing is the crowning touch of this exciting transformation. It engages both offline and online platforms to build an omnichannel interaction with consumers. This multifaceted mechanism helps the restaurant industry to establish its presence on multiple platforms. It also helps restaurants improve their serviceability and customer experience. The recent changes in the way restaurants cater to their customers have brought a…

How to run a pop-up restaurant

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Pop-up restaurants have become a popular way for chefs and food-service establishments to attract attention and build brand awareness. These temporary restaurants aren’t limited by traditional locations and menus — they provide an exciting opportunity to serve delicious food to customers, all without the high cost and long-term commitment of a permanent establishment. For customers, the fun is in the impermanence; they never know when a pop-up will appear and disappear, so it’s the perfect way to create a buzz. In fact, more than 70% of adults say they’d be likely to notice and patronize pop-ups in their area. When…

Amadeus, Saber, and Oracle Hospitality Execs Talk Modernizing Hotels

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It is generally acknowledged by hospitality professionals that the industry is far behind technologically. In a world where consumers are spoiled by high-tech services in banking and retail, hotels often leave guests feeling unsatisfied. Now, there’s a big effort — a scramble? — to catch up. Below are some key ways that Amadeus, Saber, and Oracle Hospitality — three legacy companies in the travel industry — are helping move the needle, based on interviews with Skift in between sessions at the recent HITEC conference in Toronto. Amadeus: Using Data to Make Decisions As executives from Amazon Web Services and other…

10 tips to help prepare for restaurant patio season

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As the temperature rises, diners start looking for ways to enjoy their meals in the sunshine. If your restaurant doesn’t have an outdoor dining area, now’s the time to build one — a patio helps you adapt to warmer weather and increase profitability during one of the busiest times of the year. With the right restaurant patio ideas, you can transform any space into a beautiful, breezy retreat. How can a patio benefit my restaurant? Customers love al fresco dining — it’s a chance to enjoy the fresh air and make the most of warm weather. This is particularly true…

An all-inclusive guide to restaurant branding

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The food-service industry is both competitive and crowded; new establishments enter the market every day. In this environment, strong restaurant branding is a must. Well done, it can help your business stand out from the crowd and build customer loyalty. What is restaurant branding? Restaurant branding is the process of creating a recognizable identity for your restaurant. A great brand is both visual and experiential; it encompasses the different ways customers interact with the company. This includes visual components, such as your logo design, menu layout and signature colors, as well as big-picture elements, such as the brand voice and…

4 design-led hotels redefining the Filipino capital

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This article was produced by National Geographic Traveler (UK). Gateway to the islands of the Philippines, Manila ranks as one of the most densely populated cities on the planet. The Filipino capital supports 2 million inhabitants in a bayside location on the island of Luzon, framed by the glitzy skyscrapers and malls that have become a defining feature of the city. But there’s far more to it than that. Often touted as one of Asia’s most underrated megacities, it’s also a haven for coffee shops and dive bars, galleries and food stalls. And the legacy of Spanish colonial rule from…