The Basics of GDS Advertising for Hotels
Hoteliers that sell available rooms on global distribution systems (GDSs), the leading booking channel for travel agents, can take additional actions to better showcase their offerings across platforms.
To remain top-of-mind among travel agents, and therefore their customers, properties can carry out Hotel GDS advertising to raise brand awareness, maximize their exposure, and generate incremental bookings.
Before we dive in, be sure to visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel marketing trends, data points, and insights.
What is hotel GDS advertising?
GDS advertising, also known as…
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