How Can Content Solve The Expectation Gap for Hotels?
Content is the key to effective and targeted communication from the industry’s end to the customer in today’s hospitality landscape. Content is a lot more dynamic now and has reignited as one of the key revenue drivers for any hotel in the industry. For example, 51% of travelers in the USA spend around seven days before a trip conducting research. You will most likely lose a conversion if they aren’t greeted with fresh content about your hotel and notice a content disparity across different channels. Content is at the center of not only hotels and hoteliers but also GDS platforms…
Hyatts Playing Games: 4 Hotels That Don’t Allow You To Use Your Points For Free Nights
Hyatts Playing Games: 4 Hotels That Don’t Allow You To Use Your Points For Free Nights by Gary Leff on May 4, 2023 Hotel chains deliver loyal guests to their properties, and guests earn points that they can redeem for free nights in the process. Hotels actually get paid for those free nights, too! The chain gets compensated by hotels when points are awarded, and they pay hotels when the points are redeemed. These free nights are usually deeply discounted when a hotel is empty. They’re getting a guest to fill an empty room, and the hotel chain’s loyalty program…
Ubud Village Jazz Festival is fully back in July
The much-anticipated international UBUD VILLAGE JAZZ FESTIVAL (UVJF) is entering its 10th consecutive year. This year it will be held on Friday and Saturday July 28 and 29 and at a new location. Yuri Mahatma, the festival co-founder explains. “We’ve been holding the festival in ARMA for nine years, and the number of attendees has steadily grown, with no sign of slowing down. We want to keep the audience comfortable and comfortable at the festival, and keep surprising them with new experiences. So, we decided to move on with the event at STHALA Ubud Portfolio Hotel by Marriot. The hotel’s…
Cauliflower star vege in 2023 NSSCC competition! –
Mashed, roasted, au Gratin, casserole, made into soups, pizza bases and taco shells, you name it and the humble cauliflower has co-operated! And this year it is the key ingredient in the National Secondary Schools’ Culinary Challenge. Entries open on June 1, and close June 30 at the end of Term 2, for high school students to prepare and perfect the most delicious cauliflower entre dishes they can. The National Secondary Schools Culinary Challenge is an annual event run by the Culinary Arts Development Trust. The competition is designed to encourage the next generation of culinary talent, provide career pathways…
Why Content on OTAs is Critical for Improving Conversion Rates
In today’s world, when customers rely on online travel agencies (OTAs) to make hotel bookings, it is crucial for hotels to have accurate, complete, and engaging content on OTAs to improve their conversion rates. Unfortunately, many hotels lack the time, resources, and automation tools to keep their content up-to-date across multiple channels, leading to inaccurate and outdated information. This can have a significant impact on a hotel’s reputation, bookings, and search result rankings. Why is it important to focus on hotel content on OTAs? Inaccurate or incomplete content If a hotel’s content on OTAs is outdated, inaccurate, or incomplete, it…
Why Are Frequent Content Updates Important?
Picture this: There is a man who used to work for ten solid hours. As soon as he clocked out of his office, he would see his friends, have some beer, watch a football match and sleep the night away. On weekends, he would go for mini excursions, treks or bowling. This was a story of a lot of people who strived to have a good work-life balance. Even when people like the one in our example planned their vacations, they were more on the lines of discovering a new place and exploring an unknown culture. Then, the pandemic hit,…