Originally published to Amadeus Insights
By: Joerg Schuler, Executive Vice President, Hospitality Media & Distribution, Amadeus
Some exciting – and sometimes challenging – trends have emerged from the world’s largest trade show for tourism, ITB Berlin.
Although business travel is back, it has evolved, in some way, as a result of hybrid and remote workers looking to extend business trips into longer bleisure trips and seeking a greater variety of accommodations and services, too. We will need to leverage every opportunity to maximize and unlock true end-to-end experiences for these travelers.
Understanding the needs and evolving behaviors of all travelers…
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